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Global Academic Journal of Economics and Business
Volume-8 | Issue-03
Original Research Article
Resilient Entrepreneurship in Crisis Economies: Survival Strategies of Fast-Food Enterprises amid Fuel Price Volatility and Economic Hardship in Warri Metropolis, Nigeria
Justice O. OKEI, Glory IVIE, Walter Omatsola Ajuniye-Boyo
Published : May 21, 2026
DOI : https://doi.org/10.36348/gajeb.2026.v08i03.009
Abstract
This study investigated the Resilient Entrepreneurship in Crisis Economies: Survival Strategies of Fast-Food Enterprises amid Fuel Price Volatility and Economic Hardship in Warri Metropolis, Nigeria. Using a qualitative research design, semi structured interviews were conducted with fifteen participants, comprising ten owners and five managers of resilient fast food business. Thematic Analysis of the interview data revealed five dominant strategies: cost management, flexible pricing, local sourcing, diversification and customer loyalty. Rising fuel costs and inflation were identified as the most significant challenges, leading to increased operational expenses and reduced consumer patronage. Despite these constraints, entrepreneurs demonstrated resilience through adaptive practices that balanced financial sustainability with customer retention. The findings corroborate existing literature on entrepreneurial resilience, while also highlighting insight into how medium sized enterprises in sector like the fast food industry survive systemic crises in fragile economies. This study concludes that entrepreneurial resilience in Warri is multidimensional, combining financial prudence, operational adaptability, social embeddedness and psychological endurance.

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