The rapid advancement of Artificial Intelligence (AI), particularly generative AI based on large language models, has transformed the contemporary writing landscape, including creative writing. This technology supports idea generation, refines language, produces initial drafts, and accelerates content creation. However, its increasing use raises concerns regarding originality, authorship, ethical responsibility, and the future of human creativity (Gero et al., 2023; Begum, 2025). This study examines perceptions of AI use in creative writing, focusing on three dimensions: originality, ethical awareness, and future implications among respondents in Malaysia. A quantitative research design was employed using an online survey involving 51 respondents, including students, educators, writers, literary practitioners, and members of the public. Data were analysed using descriptive statistics, including frequency, percentage, and mean score. The findings indicate that most respondents perceive AI positively as a support tool rather than a replacement for human writers. AI is seen as enhancing efficiency, facilitating idea generation, and expanding access to creative writing. However, respondents expressed moderate concern regarding the originality of AI-assisted works, particularly in relation to emotional depth and authorial voice. They also emphasised the need for ethical guidelines concerning AI usage, copyright, and authorship responsibility. The study concludes that while AI is increasingly accepted as a valuable tool, human creativity, authenticity, and ethical governance remain essential for the balanced development of creative writing.